Artashes Vardanyan

Content that shaped my product thinking

Here is a curated list of my favorite videos, books, and resources on product, systems, strategy, and psychology.

This foundational thinking includes deep perspectives from the minds worth listening to in a sea of generic advice: Shreyas Doshi, Melissa Perri, April Dunford, Dan Ariely, Itamar Gilad and others.

Dig in, you'll love it. ⚡️

Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Annie Duke)
Book#clearthinking#decisionmaking#uncertainty
Thinking in Systems (Donella Meadows)
Book#systemsthinking#complexsystems#feedbackloops
4 questions Shreyas wishes he'd asked himself sooner (Shreyas Doshi)
Youtube#productmanagement#deepwork#decisionmaking
Becoming Evidence Guided (Itamar Gilad)
Youtube#productdecisions#roadmaps#prioritisation
The ultimate guide to JTBD (Bob Moesta)
Youtube#productmanagement#jobstobedone
Founder Mode done right (Shreyas Doshi)
Youtube#foundermode#productstrategy#leadershipjudgment
Everything You Need to Know About Product Strategy (Melissa Perri)
Youtube#productstrategy#buildtrap#productops
Beyond the build trap: Becoming truly product led (Melissa Perri)
Youtube#productled#organizationalculture#productstrategy
Escaping the Build Trap: How Effective Product Management Creates Real Value (Melissa Perri)
Book#productmanagement#buildtrap
Transformed: Moving to the Product Operating Model (Marty Cagan)
Youtube#productoperatingmodel#empoweredteams#digitaltransformation
Inspired: How to Create Tech Products Customers Love (Marty Cagan)
Book#productmanagement#productmanager
A step-by-step guide to crafting a sales pitch that wins (April Dunford)
Youtube#productpositioning#competition#salespitch
Obviously Awesome (April Dunford)
Book#productpositioning#marketingstrategy#sales
The Last Video You Need to Watch on Strategy (Roger Martin)
Youtube#businessstrategy#playingtowin#competitiveadvantage
Zero to One (Peter Thiel)
Book#startups#innovation#monopoly
How to create a winning product strategy (Melissa Perri)
Youtube#productstrategy#startupfailure#productmanagement
Systems Thinking, Learning, and Problem Solving (Russell L. Ackoff)
Youtube#systemsthinking#educationreform#problemsolving
Deep Simplicity: Bringing Order to Chaos and Complexity (John Gribbin)
Book#complexsystems#riskmanagement#problemsolving
Are Your Lights On? (Donald C. Gause & Gerald M. Weinberg)
Book#problemsolving#criticalthinking
Using behavioral science to improve your product (Kristen Berman)
Youtube#behavioralscience#productdesign#conversionoptimization
Predictably Irrational (Dan Ariely)
Book#behavioraleconomics#psychology#decisionmaking
Thinking, Fast and Slow (Daniel Kahneman)
Book#cognitivebias#behavioralscience#psychology
The Angel Philosopher Naval Ravikant on Reading, Making Decisions, Habits, and the Purpose of Life (Naval Ravikant)
Youtube#mentalmodels#decisionmaking#habitformation
Hooked: How to Build Habit-Forming Products (Nir Eyal)
Book#leadership#productengagement#habitformation#hook