README.md

(Who am I)

I didn't start in product. I started in finance and consulting, where everything was structured and modeled.

Moving into startups forced me into a completely different world—one with messy data, undefined problems, and decisions made without perfect information.

That shift changed how I think and work. I operate best in high-ambiguity environments by structuring problems, defining direction, and driving execution from unclear inputs.

For the past 9+ years, that's been the constant. I've worked across early-stage startups, B2B SaaS, and defense tech, building new product lines, scaling user growth, and delivering 5-figure MRR in a new B2B vertical. My work has consistently focused on breaking down messy problems, finding signal, and shipping solutions that move the business forward.

9+ yearsscaling products
$0→$45K MRRnew B2B vertical
300% growthof active users
7 AI agentsbuilt for daily use

Experience

Head of ProductCurrent
Defense Tech Startup — C4ISR
Apr 2024 – Present
  • Introduced a clarity-first product decision-making model, reducing BMS shipment cycles from 18 to 12 months.
  • Expanded BMS portfolio from 3 to 4 products, securing a major government contract.
  • Championed platform-first architecture with the VP of Engineering, cutting delivery time for new initiatives by 30%.
Senior Product Manager
ScholarshipOwl
Apr 2021 – Apr 2024
  • Identified and validated a new market opportunity for scholarship providers, launching a SaaS product that scaled from $0 to $45K MRR in two years.
  • Owned the end-to-end roadmap, aligning product goals with business objectives and driving 3× active user growth.
  • Launched an analytics dashboard adopted by 50%+ of providers, enabling data-driven campaign optimization.
MVP Factory Product Manager
Microsoft Innovation Center
Sep 2018 – Feb 2021
  • Acted as PM for 10+ idea-stage startups across 3 accelerator cohorts (eCommerce, fintech, gaming, ed-tech).
  • Applied lean practices and hypothesis validation frameworks to guide founders from idea to MVP with early traction.
  • Helped 6 startups raise $500K+ in funding by tying product narratives to demonstrated traction.
Startup Acceleration Program Manager
Microsoft Innovation Center Armenia
Aug 2014 – Sep 2018
  • Designed and launched a startup pre-acceleration program delivering high-impact experiences for founders, mentors, and partners, generating 100+ applications per cohort.
  • Developed program curriculum covering iterative hypothesis validation, lean development, agile practices, and early-stage fundraising.
  • Contributed to the accelerator ranking top 4 globally in the Microsoft Innovation Center network.
Co-Founder / Product Manager
Cartly (grocery delivery)
Feb 2016 – Mar 2017
  • Co-founded and ran a local grocery delivery startup, reaching 20 daily orders before closing.
  • Gained first-hand experience in customer discovery, rapid validation, and feature prioritization.
  • Learned how decision latency and the build trap happen when teams ship without clear user needs.
Finance & Strategy Consultant
Ucom · Orange Telecom · Philip Morris · SAMS Consulting
Jun 2010 – Aug 2014
  • Led strategic FP&A, budgeting, forecasting, and business case evaluation across diverse industries.
  • Developed and implemented KPI frameworks and cost controls, delivering double-digit cost savings.
  • Designed and launched automated dashboards and reporting tools, improving data visibility and faster decision-making.

Personal Projects

Voice-to-Second-Brain AI Bot

A Telegram bot that turns messy ideas into structured knowledge in Notion second brain using AI.

Blog-to-Carousel Automator

A modular n8n pipeline that converts long-form articles into structured, multi-slide visual carousels.

Sales and Product Intelligence Engine

An automated workflow that transforms raw Zoom recordings into structured product insights to inform roadmap decisions.

Visual How-to Guide Generator

A web application that captures on-screen clicks to generate step-by-step visual how-to guides instantly.

Education & Certifications

Master's Degree — Commerce & FinanceArmenian State University of Economics
2001 – 2006
Nanodegree — Data Product ManagerUdacity
Dec 2020 – Feb 2021
Certifications
Vibe Coding: L3 GoldLovableSee credential →
Feb 2026
Introduction to Neuroeconomics: How the Brain Makes DecisionsCourseraSee credential →
Mar 2021
Data Product ManagerUdacitySee credential →
Jan 2021
Real-World Product Management SpecializationCourseraSee credential →
Jan 2020
Market Research and Consumer BehaviorCourseraSee credential →
Jan 2020
Customer AnalyticsCourseraSee credential →
Jan 2020